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Daemen University Athletics

Western New York's Premier Division II Team
Fearless, Integrity, Effort, Respect, Commitment, Excitement
Daemen Athletics has partnered with Influxer to provide NIL opportunities for student-athletes.

Daemen Athletics Partners With Influxer

Partnership Provides NIL Opportunities For Daemen Student-Athletes

10/3/2024 1:45:00 PM

AMHERST, N.Y. – The Daemen University Athletics Department has partnered with Influxer, providing student-athletes the opportunity to monetize their name, image and likeness (NIL) by allowing fans to purchase personalized merchandise.
 
Influxer is an officially licensed vendor, creating co-branded apparel customized with players' names and numbers. Through this partnership, Influxer will provide education and training on marketing, entrepreneurship, and personal branding. 

"In this new era of intercollegiate athletics, we are excited to join the growing list of institutions that are providing opportunities for student-athletes to benefit from their name, image and likeness," said Traci Murphy, Vice President of Athletics at Daemen. "Since the new NCAA legislation passed regarding NIL, we've seen those opportunities only expand beyond the Division I landscape. We have found a great partner in Influxer to be able to make this happen, which only serves as another strength of being a student-athlete here at Daemen University."
 
Every student-athlete at Daemen will have the opportunity to create their own webpage and showcase personalized gear that is available for purchase.

"Influxer is excited about this partnership with the Wildcats to bring a great NIL opportunity that benefits everyone," said Keith Miller, Vice President of Influxer. "Traci Murphy and the administration have been extremely diligent in not only emphasizing the end product of the opportunity but also recognizing the business experience the process brings to student-athlete development."
 
Fans can visit the Daemen Influxer page to purchase co-branded apparel at daemenwildcats.com/influxer.

A graphic display of merchandise available for fans to purchase from Influxer that provide NIL opportunities for Daemen student-athletes.
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